Everybody recognizes the golden arches of the McDonalds. This logo is so simple yet so elegant! Generally no designer would use the combination of red and yellow in a logo. But McDonalds is an exception. Here the red and yellow complement each other.
The Golden Arches logo was created by Jim Schindler in 1962. It was inspired from the arch shaped signs on sides of the McDonalds restaurants. The golden arches were introduced in the restaurant design in 1953. Jim Schindler combined the two arches and formed an “M”. The golden arches logo replaced the earlier “Speedee” chef logo. In 1968 the word McDonald was added to the arches.
The arches signify a shelter under which you can get a refuge. A safe place to have your break and eat. Over the years, the golden arches have become a symbol of capitalism and Americanism.
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April 25th, 2007 at 1:56 am
it is interesting to learn how various trademarks eventually created
September 18th, 2007 at 10:27 am
This is some good things to know and it has helped me with my homework!!!