Coca-Cola’s logo is perhaps the world’s most famous and most recognized brand icon. It is a logo that has not changed ever since it was created.
Coca-Cola was invented by a pharmacist Dr. John Pemberton on May 8, 1886. His bookkeeper and partner Frank M. Robinson suggested the name Coca-Cola and also came up with the now famous flowing logo in Red Spencerian script. Frank also invented the very first tag line of the new drink - “Delicious and Refreshing”. Frank happened to be the publicity director of the fledging soda drink company at that time and he though two Cs would look good in advertising.
Trivia: Did you ever notice there was a hyphen (-) between the words Coca and Cola in the logo and in the name? It’s a part of the registered trademark and one should always use it when referring to Coca-Cola!
If you enjoyed this post, make sure you subscribe to our RSS feed!
April 14th, 2007 at 9:56 am
I love the idea of this site. Logos are always interesting, as they alone tell more about a company or brand than their products do. Some very interesting reading. Keep it up.
April 22nd, 2007 at 12:53 am
Aardig idee, mooi om te lezen wat het ‘verhaal’ achter het logo is.
Dutch to English Translation - Nice idea, good to read what the ’story’ behind the logo is.
November 15th, 2007 at 3:04 am
Great Post and Blog! Here is something more about Coca Cola Logo
http://www.logoblog.org/coca_cola_logo.php
September 25th, 2008 at 12:44 pm
That hyphen is really cool side info! Great book keeper, he named one of the greatest brands in America.