Anybody who is somewhat familiar with the world of business and stock market will recognize this logo instantly. A raging bull makes for a perfect logo for a company that is “bullish on America”. Charles E Merrill & Co. was founded by Charles Merrill on January 6, 1914. Soon Edmund Lynch joined the company and it became became Merrill, Lynch & Co. Today Merrill Lynch is one of the iconic names on the Wall Street.
The existing logo of the company was adopted in 1974. The logo was designed by King Casey Designs for Marketing, Inc. (now King-Casey Inc). Three years earlier, the company had come up with a marketing campaign “Merrill Lynch is bullish on America” during a baseball World Series. So the designers might have derived the inspiration from that campaign.
The bull in the logo has its tail up and is ready for a charge with a bent front leg. It is holding it’s head high thus it symbolizes growth, strength, optimism and confidence.
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October 15th, 2008 at 12:33 am
Now, it become the roasted bull of america